Choose an audience
Start with a specific customer group and destination market. Understand their questions, decision process and the channels they already use.
Make the offer clear
Explain what you provide, where you operate and how a customer can contact you. For travel services, include practical planning information and accurate imagery.
Connect campaigns to follow-up
Send campaigns to relevant pages and agree who responds to enquiries across time zones. Review lead quality and follow-up rather than treating traffic alone as success.